Annette Rogers, CEO of Virgin Vapor, said the company uses organic flavors, some of which "come in a base of organic ethyl alcohol as this is commonly used in the flavor industry when extracting flavor from organic base ingredients."
"When we first started our company in 2010, the only flavors available that were suitable for use in e-liquid were ones extracted using organic ethyl alcohol. Since that time and with the help of our chemist, Dr. Marc Foster, we have developed new and better flavors that do not require organic ethyl alcohol as an extraction method," Rogers said. "We prefer flavors that do not contain organic ethyl alcohol because we look to create a product with as few ingredients as possible."
"Due to our ongoing product development and innovation, we only have a few flavors that we still carry that are extracted using organic ethyl alcohol, because of their long-standing popularity but most do not. All of our ingredients are listed on every bottle of Virgin Vapor liquid, including organic ethyl alcohol when present," she said.
Last week, the federal Centers for Disease Control and Prevention released data showing a very large increase in the number of middle school and high school students using e-cigs, a rise that has tracked, and may be related to an explosion in advertising for the devices, according to the agency.
In 2011, the CDC said, ad spending on e-cigs stood at $6.4 million annually, and 280,000 middle and high school students reported having used the devices in the past 30 days.
As of 2014, the number of such students who reported using the devices had risen to 2.49 million — up from 800,000 in 2013. The ad spending on e-cigs had reached $115 million by 2014.
The CDC noted that "about 69 percent of middle and high school students were exposed to e-cigarette advertisements in retail stores, on the Internet, in magazines/newspapers, or on TV/movies."
"Exposure to e-cigarette advertisements may be contributing to increases in e-cigarette use among youth," the CDC said.